In March of 1987, Baldwin and Bowker decided to sell Starbucks. But his departure from Starbucks would be short-lived. So rather than try to convince them, he decided to embark on his own business venture in Italy opening coffee shops. In other words, they saw no value in turning Starbucks into a café type place that would serve up coffee and other drinks. He was impressed by the coffeehouse culture in Italy and felt that they could do something similar at Starbucks.īaldwin and Bowker, however, were not sold on the idea. They were happy with the success of the traditional model of business and didn’t want to change things. In the spring of 1983, Starbucks sent Schultz to Milan to attend an international housewares show. He was hired as head of marketing in 1982. He was so impressed, he decided to pursue a career with the company. Noticing how large Starbucks orders were each month, he decided to visit. It was this very company from which Starbucks bought the drip-coffee makers they sold. Schultz had been a sales representative for a Swedish company that manufactured kitchen equipment and housewares. Shortly after Siegel’s departure, Howard Schultz joined Starbucks in 1981. Baldwin assumed the role of company president.
They took on some of Peet’s roasting techniques to begin creating their own blends and by the early 1980s, they had opened four stores in Seattle.ĭespite their success, it was during this time that Siegel decided to pursue other interests and left the company. They named it “Starbucks” after the first mate in Herman Melville’s classic novel Moby Dick. The first Starbucks was founded by Jerry Baldwin, Gordon Bowker, and Zev Siegel, and was located across the street from the historic Pike Place Market. Inspired by Peet’s operation in Berkeley, three academic-minded men with a passion for coffee and tea decided to open their own store in Seattle in 1971. And Peet had some revolutionary roasting techniques that allowed him to create unique blends and flavors. More importantly, it was a successful store whose business model was based on selling high-quality coffee beans and equipment. It was a small store that specialized in importing first-rate coffees and teas. He opened Peet’s Coffee and Tea, in Berkeley, California in 1966. Information About Starbucks Canada’s Menu The Inspiration of Alfred PeetĪlfred Peet was a Dutch immigrant who began importing fine arabica coffees into the United States during the 1950s, a time when almost no one had even heard of arabica beans. Slow-Roasted Ham & Swiss on Croissant Bunĭouble-Smoked Bacon, Cheddar & Egg on Croissant Bun (Limited Time) Reduced-Fat Turkey Bacon Breakfast Sandwich Teavana Shaken Iced Black Tea Lemonade Trenta Teavana Shaken Iced Black Tea Lemonade Venti Teavana Shaken Iced Black Tea Lemonade Grande Teavana Shaken Iced Black Tea Lemonade Tall
Teavana Shaken Iced Peach Green Tea Lemonade Trenta Teavana Shaken Iced Peach Green Tea Lemonade Venti Teavana Shaken Iced Peach Green Tea Lemonade Grande Teavana Shaken Iced Peach Green Tea Lemonade Tall Iced Coffee (with or without Milk) TrentaĬool Lime or Very Berry Starbucks Refreshers TallĬool Lime or Very Berry Starbucks Refreshers GrandeĬool Lime or Very Berry Starbucks Refreshers VentiĬool Lime or Very Berry Starbucks Refreshers Trenta Iced Coffee (with or without Milk) Grande
Teavana Oprah Cinnamon Chai Tea Latte Venti
Teavana Oprah Cinnamon Chai Tea Latte Grande Teavana Oprah Cinnamon Chai Tea Latte Tall
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